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Film
Year: 2017 Publisher: London : Henry Stewart Talks Ltd,
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The case study examines the leadership style of Barack Obama, 44th president of the USA, and the way he used language, presentation, and stories to create a unique aesthetic for his leadership.
Body language. --- Communication in politics. --- Leadership
Film
Year: 2016 Publisher: London : Henry Stewart Talks Ltd,
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The case study explores the strengths of Obama's 2008 Online Campaign-- Specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, 'Blue State Digital' was able to raise an incredible 500,000,000 dollars.
Communication in politics --- Mass media --- Presidents --- Political aspects. --- Election.
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